Author Archives: Maui Beach Tanning

THE TRUTH: The Fundamentals About Tanning

Moderate tanning, for individuals who can develop a tan, is the smartest way to maximize the potential benefits of sun exposure while minimizing the potential risks associated with either too much or too little sunlight. This position is founded on the following tenets: The professional indoor tanning industry promotes and teaches what we refer to […]

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“Sun Scare”: How Commercialism Has Twisted Proper Sun Care


Scaring people out of the sun is a multibillion-dollar business. Smart Tan coined the term “sun scare” in 1996 to properly identify those who were distorting the truth about sunshine’s complex relationship with human health in order to scare you out of the sun. Some “sun scare” groups profit by marketing a distorted sun abstinence […]

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